Sunday, June 26, 2011

London, England - Taste of London

Last weekend I participated in the Taste of London, held annually over the course of four days in London's Regent's Park. The UK's largest restaurant festival, this sell-out event hosted 50,000 people this year and served over 200,000 Michelin starred dishes.  Major chefs from forty of the best restaurants in the city prepared signature dishes, and even Gwyneth Paltrow was on hand to sign her new cookbook, Notes From my Kitchen Table. For anyone who is a true foodie, this is a fun and delicious event that is not to be missed. Dates have already been announced for the 2012 festival, so if you find yourself in London next June, this is a cost effective way to sample signature plates from some of the city's culinary gems.
Traditional British fish & chips with mushy peas and tartar sauce

A delicious ground steak burger with garlic mayo aioli, lettuce, tomato and onion
Each restaurant prepares three to four small plates and then lists their menu at their individual booth. Guests can purchase as many dishes throughout the day as they like, and the currency used at the festival is the 'crown.' A packet of 20 crowns costs ₤10, and staff members selling crowns circulate amongst the crowd, so it is quite easy to buy more. There are also many cooking demonstrations held throughout the day and in addition to the restaurant booths, there are many stalls where you can purchase various food items from local producers such as cakes, cookies, ice creams, cheeses, biscuits, sauces, etc.
Lots of oysters were shucked over the 4 days!

A decadent wagyu beef burger with truffles and a truffled polenta french fry

There were many stands with producers selling their homemade goodies, like this patisserie
The atmosphere is a festive one, and there are many bars under various tents where you can sit out and have a cold drink. Pitchers of the famous British Pimms (Pimms, lemonade and chopped fruit) is a favorite here. British Airways, the major sponsor of the event, has a wonderful VIP tent with free alcohol and snacks, open to anyone who is a BA frequent flyer (just show your card). 
A festive bar set up under one of many white tents that covered Regent's Park

People lining up to pay their crowns to sample dishes

An example menu board for one restaurant, there were hundreds of dishes on offer!
Each individual restaurant decorates their own booth at the festival, and many have gorgeous flower arrangements, hired dancers, musicians or people in costume helping to serve the dishes.
Many of the booths were beautifully decorated, including this one from the Ritz London
Floridita, a Cuban restaurant in the Soho area of London, hired a Cuban band to play at their booth and also served mojito drinks, using real pineapples as the glasses. See a short video of the band here:

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  1. The oysters and Wagyu beef burger look like heaven! Four days of Michelin-starred food? I will have to find a way to be in London next June...

  2. i love going to this food festival at regents park every year but didn't get to go this year as i was out of town. so glad you got to have the 'taste of london' (*_*)