Now in its eighth year, Chelsea in Bloom, in association with the Royal Horticultural Society (RHS), sees the streets of Chelsea filled with blossoms from 20–25 May. The annual competition heats up year after year as the areas stores and retailers compete for the coveted awards with a display of breathtaking floral designs.
This year’s Chelsea in Bloom theme is the ‘Decades’ and celebrates the 100th year of the RHS Chelsea Flower Show. The floral displays will reflect iconic periods of British design, while taking inspiration from participating retailers’ archives from the past 100 years.
Here's a look at this year's displays.
Smythson of Bond Street:
Brown's luxury clothing:
Swanky Italian clothier, Brunello Cucinelli:
Hackett of London:
Savills Estate Agents:
Links of London:
The White Company bedding and linens:
Space NK beauty products:
Partridge's gourmet grocery store in Duke of York Square:
Rag & Bone in Sloane Square: